MSI's Golden Edition Gtx 980ti on sale for 579.99!
Not the best deal around but for the Golden Edition it is. :D
personally i would raather water cool it mysself. also it was just a good price for any 980ti tbh
because you can get the arctic cooling brackets or even the corsair one and use like an h100i or something :D that way you get a bigger rad and more overclocking capability than the
somewhat-dinky radiator the hybrid comes with.